• Gold is perceived as a symbol of wealth, power, and majesty.

• Gold has had an exalted position throughout the ages as a highly coveted, even worshipped material.

• Gold has been used over millennia as jewelry and a means of exchange.

• Gold has an important economic role as a means of exchange should currency collapse.

• Gold is a store of value and thus an investment opportunity for individuals.

• Gold is rare and difficult to extract.

• Gold is malleable and can be formed as needed for use in, among others, electronics, dentistry, medical tools, and the defense, aerospace, and automotive industries.

• Gold is durable and noncorrosive.

• Gold has visual beauty and magnetic appeal.

·       From an elemental perspective, gold is the most logical choice for a medium of exchange for goods and services. The metal is abundant enough to create coins but rare enough so that not everyone can produce them. Gold doesn’t corrode, it provides a sustainable store of value, and humans are physically and emotionally drawn to it. Societies and economies have placed value on gold, thus perpetuating its worth 5

·       Gold is the metal that we’ll likely fall back on when other forms of currency don’t work. This means that gold will always have value in tough, as well as good, economic times.

·       From an elemental perspective, gold is the most logical choice for a medium of exchange for goods and services. The metal is abundant enough to create coins but rare enough so that not everyone can produce them. Gold doesn’t corrode, it provides a sustainable store of value, and humans are physically and emotionally drawn to it. Societies and economies have placed value on gold, thus perpetuating its worth.5

·       Gold is the metal that we’ll likely fall back on when other forms of currency don’t work. This means that gold will always have value in tough, as well as good, economic times.